Life coaches aid their clients in improving their relationships, careers, and day-to-day lives. Life coaches can help you clarify your goals, identify the obstacles holding you back, and then come up with strategies for overcoming each obstacle. It might seem that the concept of turning to a coach outside of a sporting context is something that many people would shy away from — but the more you think about it, the more you may realize that people have been turning to friends and family for help and guidance for years. Life coaching is just a professional extension of that help. Most of us turn to a friend who we consider to be ‘wise’ when it comes to certain circumstances such as making key decisions or overcoming problems. But our friends may not always have the answers or may not be sufficiently objective about a situation to give decent advice.